Hilton announced a branding and management agreement with
Wine Country Hospitality Partners LLC—a visionary partnership between Mark
Harmon, Robert Radovan, and Tim Sparapani—for the new Waldorf Astoria Texas
Hill Country and Waldorf Astoria Residences Texas Hill Country opening in 2027.
Managed
by Hilton, the first Texas Waldorf Astoria property will encompass 60 guest
rooms and suites, 37 branded multi-bedroom resort villas eligible to
participate in a hotel rental program and 50 branded private residences. The
resort will feature five food and beverage concepts, an 11,000-square-foot spa
and fitness center, two resort-style pools and more.
“Waldorf Astoria Texas Hill Country’s signing marks a
monumental milestone for Hilton and is integral to both our growth in the
state, which represents Hilton’s largest hotel portfolio in the U.S., and
Hilton luxury brands portfolio
expansion across the Americas,” said Amy King, vice president, luxury &
mixed-use development, Hilton.
She added, “Conrad Hilton’s legacy in the hotel business
began in Texas more than 105 years ago, and working alongside incredible
owners, we’re proud to deliver on Conrad’s vision as we introduce our
distinguished luxury hotel and residential portfolio in the destination.”
Located less than a mile from downtown Fredericksburg, the
resort represents a central location for visitors looking to indulge in the
beauty of Texas Hill Country—the state’s most popular wine-tasting destination
and the second most visited wine country in the US, home to over 100 wineries.
Nestled against sprawling vineyards and rolling hills with
wildflowers and farms, Fredericksburg offers an idyllic escape just 75 miles
west of Austin and 65 miles northwest of San Antonio.
Accommodations will feature authentically Texan design
elements with sprawling Hill Country views, private plunge pools, outdoor
courtyards and specialty programming.
The luxury resort will also be home to 87 Waldorf Astoria
Residences that include single-story estates, villas and cottage-style Sunday
homes ranging from three to five bedrooms, with custom options available.
Fifty residences offer waterside views of Baron’s Creek and
rolling hills. Owners also have access to the wide range of epicurean and
wellness amenities of the resort and signature resident services.
“Throughout my career, I’ve always looked to create
destinations with a true sense of place that invite in new and tenured patrons
to experience it through a new lens,” said Mark Harmon, developer, Waldorf
Astoria Texas Hill Country.
He added, “With Waldorf Astoria Texas Hill Country, we’re
drawing upon the unique architecture and history of Fredericksburg to create a
new experience that opens this budding wine destination to travelers and future
residents—drawing a spotlight to the area as a whole and all that makes it
unique.”
“Waldorf Astoria Texas Hill Country marks a significant
shift for hospitality in Texas, bringing the renowned service and luxury
experience of the brand to a destination with unmatched potential,” said Robert
Radovan, developer, Waldorf Astoria Texas Hill Country.
In addition, he said, “Waldorf Astoria Residences Texas Hill
Country open a rare opportunity to call this destination home, with the robust
amenities and service that come with branded living. Each of these homes will
be a modern rendition of what exists here today, creating a space that feels
familiar, celebrates the land and ushers in a new escape to explore and
reconnect with one another.”
Tim Sparapani, partner and co-developer, Waldorf Astoria
Texas Hill Country added, “We are excited and committed to bringing an
unparalleled luxury retreat to Texas, building on Fredericksburg’s reputation
as a destination to reset in the Hill Country. By collaborating with the
exceptional team at Hilton and Waldorf Astoria, we’re creating something truly
unique—an extraordinary space for celebrations, gatherings and rejuvenating
getaways in one of the most breathtaking landscapes in the state.”
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